Gulf South VECTOR

Gulf South VECTOR, a program funded by the Centers for Disease Control and Prevention (CDC), unites partners from the Gulf and beyond to prevent and control vector-borne diseases through a holistic, multi-sectoral approach. My deliverables consisted of a logo and brand identity that appeals to the traditional color scheme of the Gulf South, while using modern iconography that is easily understood by professionals, educators, and the general public.

2024│ logo design│brand identity│brand book│iconography│editorial design│print design
A logo design featuring four common vectors (mosquito, tick, flea, and rat) within a shield-like shape, symbolizing the protection provided by the Center's education on vector-borne diseases.
The goal of the iconography set was to depict the vectors in their most anatomically correct forms to appeal to professionals, while also being simplified and geometric to be approachable for the public and easily used by educators.
Lastly, I was tasked with creating a brand book that could be easily understood by the Center. It showcases the main purpose and mission of Gulf South VECTOR, while also visually displaying how the logo(s) can and cannot be used across various materials, from stationary to merchandise (as shown below).

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