Bioelements is a skincare brand that offers a range of professional-grade skincare products. They are known for their science-based formulations, which are designed to address various skin concerns and conditions.
The creatives I was tasked with were mostly Pinterest clusters. Their aesthetic is very light, soft, and natural. Overall, very informative and pleasing to the eye.
lululemon Studio is a branch of Lululemon, a high-end athletic apparel company, that specializes in their fitness app membership and interactive mirror that provides expert training and workout classes right at home.
Their design aesthetic on Instagram is very simple and sleek, focusing mainly on photography that showcases their featured mirror and reels that highlight their skilled trainers.
Out of the Woods Bags is an emerging brand that specializes in eco-friendly bags made of sustainable materials. Because they are still relatively new to the market, there was a lot of creative freedom with designing posts for their Instagram feed.
I was able to design mostly lifestyle and promotional content so users can become educated about the brand. Their aesthetic is very neutral and rustic, and focuses on lifestyle content .
Popcornopolis is gourmet popcorn company, offering many fun and wild flavors in their unique striped cone packaging. The brand caters to people of all ages.
Therefore, their social media feed is very colorful, bright, and playful. I was tasked with creating humorous lifestyle and engagement posts that would allow consumers to interact with the brand in the comment sections.
Vetericyn is a brand that is popular to pet/livestock owners who would like to treat their animals with safe and vet-recommended products. Their products can be found on shelves at Petco and Walmart, as well as on e-commerce sites such as Chewy.com and Amazon.
Their design is very minimalistic and promotional. Majority of their social media posts are UGC, in which I was tasked to edit to maintain a collective aesthetic, as well as make their signature blue products pop out.
Corkcicle is a lifestyle brand known for its innovative drinkware and accessories that keep beverages at the perfect temperature, while promoting stylish and sustainable living. Its competitors include Yeti, Hydroflask, and Stanley.
Power Digital challenged my team of interns of different focuses to come together and create a Black Friday/Cyber Monday campaign and pitch for Corkcicle. I was responsible for designing assets for the Instagram grid. I was able to research Corkcicle's previous campaign and update their colors, visual elements, and overall style to create an Instagram grid that is modern, fun, interactive, and appropriate for the holiday season, while still being recognizable as a brand.
