Nirvana

Where fragrance meets dil (heart). Nirvana is an imagined, distinctive perfume brand that celebrates the essence of Indian heritage, offering a sensory journey that resonates with those seeking to rediscover their cultural identity through fragrance. Each perfume is created to transport individuals to cherished moments from their past, whether that be a childhood memory or a summer trip to the town where their parents grew up. Infusing modernity with a deep-rooted connection to Indian culture, these fragrances not only provide comfort, but a new array of notes that are rather not common in the West.

2024│art direction│ brand identity│logo design│typography│packaging design│photo editing│copywriting
Imagery is inspired by where my grandparents live: Solan, Himachal Pradesh in India.
Featuring three scent stories: Masala Chai, Mithai Shop, and Shaadi Szn.
Each scent story was based on my childhood memories, naturally revolving around my South Asian background. These chosen scents were taken from both the eventful and mundane moments of my life, but they all had one thing in common that made their olfactory senses so memorable, and that was comfort.
Masala Chai
Top – Cardamom, Grated Ginger
Heart – Digestive Biscuits, Frothy Milk
Base – Loose Leaf Black Tea
Mithai Shop
Top – Saffron, Crushed Pistachio
Heart – Rose Water, Kewra
Base – Clotted Cream
Shaadi Szn
Top – White Jasmine, Marigold Garland
Heart – Tuberose, Lotus
Base – Sandalwood Incense
Fun fact: all the patterns that are used in the branding and packaging of Nirvana are Jaipur fabric prints. They were scanned and digitally altered to be used as digital assets, but the actual packaging and perfume bottle uses the cloth material. I did this so the experience can (literally) be felt by the audience as an homage to traditional Indian attire and design.

you may also like:
↑Back to Top