Häagen-Dazs Reimagined

Häagen-Dazs has remained a constant brand for many years now, and their logo and brown toned color scheming has not changed over the years. As more and more ice cream brands are infiltrating the industry, I believe Häagen-Dazs can be revived through fresh rebranding to show off its exclusivity and luxury characteristics.

2022│art direction│brand identity│logo design│typography│packaging design
This redesign aims to appeal to a larger adult audience, as Häagen-Dazs showcases flavors that appeal to a more mature taste, for example their spirits collections.
A simple monogrammed secondary logo (right). The four-pointed shape represents the four natural ingredients that make up the base of their quality ice cream: milk, eggs, cream, and sugar.
An emphasis of farm to table: this packaging design shows both hand-drawn and image-based elements to, again, showcase Häagen- Daz's use of quality, all-natural ingredients.

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